Passenger Experience Week and AIX Los Angeles announce new PR agency

26 Sep 2018

Passenger Experience Week and AIX Los Angeles announce new PR agency

Storm to handle all PR and social media activity for the passenger experience industry’s leading exhibitions and conference

Reed Exhibitions – organiser of the Passenger Experience Week portfolio of events for the airline, rail and cruise industries – has appointed Storm to manage the PR activity for Aircraft Interiors Expo (AIX), World Travel Catering & Onboard Services Expo (WTCE), Passenger Technology Solutions (PTS) and Passenger Experience Conference (PEC), all of which take place in Hamburg next April, as well as Aircraft Interiors Expo Los Angeles (AIX LA) that takes place in California next September.

The importance of passenger experience

With global passenger traffic expected to double by 2035[1], several organisations, including the International Air Transport Association (IATA), are investigating ways of improving the door-to-door journey. Their research demonstrates a clear requirement for the air, rail and cruise industries to embrace digital transformation, automate processes, improve onboard facilities and deliver a superior, hassle-free experience to their customers.

As a result, Passenger Experience Week’s co-located events have never been more strategically important. Together, AIX, WTCE, PTS and PEC will provide a platform that enables those responsible for cabin design, in-flight entertainment, connectivity, technology, passenger comfort, travel catering and onboard retail to deliver on the demands of the 21st century passenger. And with AIX LA six months later, these events cannot be missed.

More than just one event

Storm will assume responsibility for communicating the benefits of attending each unique event, with a particular focus on promoting how passenger experience professionals can gain value from attending all events.

In addition to highlighting the sourcing and educational opportunities available at the renowned PEC, AIX - entering its 20th year - and WTCE events, the agency has been tasked with bringing together the entire passenger experience calendar of events and raising awareness of the second edition of PTS.

With technology at the heart of creating a seamless passenger experience, the show will play a pivotal role in helping agents, terminal operators, airlines, rail companies and cruise lines identify new solutions that can provide better data analytics, automate their processes and deliver an enhanced, personalised journey from the moment a booking is made.

Katie Murphy, Portfolio Director, commented:

“The passenger experience industry is constantly evolving, with our exhibitors and visitors gaining tremendous value from all of our events, not just one. As the industry continues to grow and our audiences cross into related sectors, it has become clear that our PR efforts should come from one source.”

“As a result, we have appointed Storm to promote the whole Passenger Experience Week portfolio, as well as AIX LA 2019, ensuring that professionals from across the air, rail and cruise sectors understand how these events can add value, through sourcing new technologies, networking with peers and learning about future trends.”

Exhibitors participating at any of the Passenger Experience Week events are encouraged to contact Storm as early as possible to ensure they are included in pre-show promotional material.

[1] IATA, Passenger Facilitation, 2016


For further information about Passenger Experience Week or AIX LA please contact Beki McVicker, Lesley Foottit or Rupert Mills at Storm on +44 (0)20 7240 2444 or email

About Passenger Experience Week

Four leading events – the Passenger Experience Conference, Aircraft Interiors Expo, World Travel Catering and Onboard Services Expo and Passenger Technology Solutions – one week, one destination. Delivering content, driving innovation and developing connections to transform your business. Showcasing the latest in cabin interiors, inflight entertainment and connectivity, onboard technology, passenger comfort, catering and travel retail to create the ultimate passenger experience. Taking place 1st - 4th April 2019 in Hamburg, the events attract more than 18,000 visitors, including 2,000 buyers and decision makers from major full service, regional and charter airlines and rail operators and offers the opportunity to meet face-to-face with suppliers and manufacturers covering the full spectrum of the industry.

About AIX LA

Aircraft Interiors Expo Los Angeles, running from 8th - 13th September 2019, is the only global fall event dedicated to the passenger experience and cabin interiors industry. The event celebrated record numbers in 2017, welcoming nearly 5,000 attendees over three days, with 640 airline representatives from 97 airlines all looking to network with leading suppliers. Its co-location with APEX EXPO and IFSA EXPO enables the entire supply chain and airlines to experience the full spectrum of aircraft interior products and passenger services in one city.

About Reed Exhibitions

Reed Exhibitions is the world’s leading events organiser, with over 500 events in over 30 countries. In 2016, Reed brought together over seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 38 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information and analytics for professional and business customer across industries.

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.